Define Your Niche
Niche: A Highly experienced surgeon looking for extended reality devices for touch-less surgery
Sub-Niche: Neurosurgeons looking for augmented reality in the operating room, it’s like having a GPS Surgeon who wants to have a navigator in front of their eyes in a natural way so they don’t have to look at a separate screen to see their patient’s CT scan.
Micro-Niche: Neurosurgeons who want to perform augmented reality surgeries in living patients
Vertical: Augmented reality surgeries in Healthcare
Ideal Prospect Overview: Timothy Witham is the Director of the Johns Hopkins Neurosurgery Spinal Fusion Laboratory and is a neurosurgery professor at the Johns Hopkins University School of Medicine. He is looking for Extended Reality Devices for spinal fusion surgery and cancerous tumors in the skull base.
Insights
Niche
A specific group of people in a specific situation with a specific problem and specific desire 1. Highly experienced surgeons are looking for extended reality devices for touchless surgery 2. The surgeons want more freedom when they are operating, which will give the patients more safety 3. They want to use augmented reality for touchless surgery.
Sub-Niche
The company is about Augmented reality surgeries in Healthcare. The founder showed the product at the 2017 TEDMED conference and got good feedback from surgeons. They are looking for content writers to write about augmented reality surgeries in Healthcare.
Micro-Niche
Even though the thought of performing surgery in a live patient may seem daunting, augmented reality helps these neurosurgeons see what is happening inside the patient without harming them. Augmented reality head-mounted displays have been used to help surgeons perform minimally invasive brain surgeries by giving them a visual representation of the areas to be operated on. The surgical demonstrations are created with the help of high-definition images, such as CT scans and MRI scans of the patient’s brain, and are overlaid onto the surgeon’s line of sight in real time during the surgery. In addition, augmented reality can also be utilized in medical institutions for education purposes. With augmented reality, surgeons could get to know about
Vertical
Augmented Reality Surgeries in Healthcare An augmented reality surgical system used in living patients aims to minimize invasive and post-operative interventions. The system creates 3D holograms that appear life-size to the surgeon and can be viewed with hand gestures so that the surgeon’s hands are never obscuring their view.
Ideal Prospect Overview
The idea is to connect devices that can monitor a person’s brain wave through a cap with a 3D mapping system that shows a person exactly where they can operate on that specific area of the brain without having to operate. This would allow surgeons to remove tumors and other surgery in the brain without the need of opening a person’s skull and potentially expose them to complications from brain injury. This only requires the person to wear a cap which will show entirely where you can operate on that specific area of the brain through a 3x mapping system. There are also other applications where this technology would be helpful, including spinal fusion surgery where two pieces of bones are fused together to heal faster.
Define Your Niche Demographics
Your Website Domain Name: https://augmedics.com
Your Legal Company Name: Augmedics
Role/Title: Neurosurgeon
Role/Title Decision Maker: Timothy Witham is the Director of the Johns Hopkins Neurosurgery Spinal Fusion Laboratory
Your own Role/Title: CEO and Founder of Augmedics, which invents and produces life-changing, high-tech surgical devices for minimally invasive procedures.
Age (in years): 42
Gender: Male
Location: Baltimore, Maryland
Occupation: The neurosurgeon who performs diagnoses or treats a head injury, back pain, nerve disorders, epilepsy, brain tumors, spinal cord disorders, degenerative disease, orthopedic deformities, eye disorders, developmental delays, vascular disorders, headaches, or chronic pain.
Marital Status: Married
Experience Years: 10
Education Level: PhD
Company Size Minimum (Employees): 1-10
Main Traffic Channel: https://augmedics.com
Insights
Your Website Domain Name
By looking at the domain, it appears to be a healthcare company.
Your Company Legal Name
Company about Augmented reality surgeries in Healthcare. Medical devices company invents and produces life-changing, high-tech surgical devices for minimally invasive procedures. The company focuses on innovative technological solutions to improve the safety and quality of care for surgeons and patients. The best option is an effective decision-making process driven by data gathered from demographics, psychographics, and a comprehensive understanding of the external environment. This option is most effective because it gets a sense of who the customer is and what they need to know to make the best decision about investing.
Role/Title
Neurosurgeons are specific types of physicians with expertise in preventing, diagnosing, managing, and treating neurological disorders. Neurosurgeons are one of the highest-paid doctors in America. The physician may perform one or more of the following tasks: diagnose or treat a head injury, back pain, nerve disorders, epilepsy, brain tumors, spinal cord disorders, degenerative disease, orthopedic deformities, eye disorders, developmental delays, vascular disorders, headaches, or chronic pain. Special training (typically 5-8 years) is required to become a neurosurgeon, making the profession very competitive, with only about 2,000 practicing neurosurgeons in the United States.
Role/Title Decision Maker
Ideal customer avatar: Role: Director of the Johns Hopkins Neurosurgery Spinal Fusion Laboratory Age: 52 Gender: Male Location: Baltimore Occupation: Neurosurgeon, Clinical Neuroscientist Problem: To improve operative efficiency and reduce complications in spine fusion surgery Interests: Being an expert in spine surgery Desires: Helping patients have a better, more successful outcome Fears: that the surgeon will not be able to perform spinal fusion without injuring 3 or more levels Enemies: Keeping patients from getting better Objectives: Decrease complications from surgery, Improve operative efficiency
Your own Role/Title
Doctor Sally Farmer and Dr. Aaron Kutchler are the Immediate Past Presidents of the American Academy of Ophthalmology (AAO). Ronald Cima, MD is a Professor of Clinical Ophthalmology at Mount Sinai School of Medicine and New York Eye and Ear Infirmary. Lois Amar M.D., M.H.Sc. is the MBA/MD Program Director, Massachusetts Eye, and Ear Infirmary, Wills Family Professor of Management Practice at Harvard Business School, Medical Doctor (MD) Gary S. Courtier, FAARFM, FAAO is the former President of American Academy of Ophthalmology (AAO) CEO and Founder Augmedics is an
Age (in years)
42
Gender
Male
Location
Urban Location, Highly Educated, Large Company
Occupation
What are common challenges neurosurgeons face? Anxiety, Fears, Pre-surgery anxiety symptoms like increased heart rate, shaking, sweating, insomnia, difficulty focusing, trouble sitting still, and more. From this description, we can assume that this person has an intricate knowledge of the human body and is an essential part of the healthcare field. They may be responsible for diagnosing and treating medical conditions related to the brain. If this is accurate, they are generally: • Interested in learning about new Augmented Reality.
Marital Status
Married
Experience Years
Experience Years: 10
Education Level
Education Level: PhD- Postgraduate Doctorate. Research areas: Neuroscience, Haptics, Virtual Reality, Neurorehabilitation, Electroencephalography
Company Size Minimum (Employees)
Company size of 1 or 2 employees means that the business is a solopreneur.
Main Traffic Channel
https://augmedics.com Social Media: Twitter, Facebook, Linkedin, YouTube Type: Health and Medicine Website: https://augmedics.com Social Media: https://www.facebook.com/augmentedrealitysurgery/ Twitter Handle: @AUgentAugmenTchng
Define Your Niche Semantics
Main topic of interest: Augmented Reality Surgery
Long Tail Topic 1: Augmented Reality Technology for Surgery
Long Tail Topic 2: Augmented Reality in the operating room
Long Tail Topic 3: Augmented Reality Devices for Neurosurgeons
Long Tail Topic 4: Augmented reality surgical system
Long Tail Topic 5: Augmented Reality for Neurosurgeons
Niche Pre-Headline: Neurosurgeons Who Want to Perform Augmented Reality Surgeries in Living Patients
Niche Headline: Neurosurgeons who want to perform augmented reality surgeries in living patients looking for surgical assistants wearing Heads Up Displays and have augmented reality on the go throughout the surgical theater- all without having to touch anything for the next decade or more
Niche Sub Headline: Highly experienced surgeons looking for extended reality devices for touch-less surgery, Augmented Reality in the operating room, It’s like having a GPS Surgeon who wants to have a navigator in front of their eyes in a natural way, so they don’t have to look at a separate screen to see their patient’s CT scan.
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Insights
Main topic of interest
Augmented Reality is the new frontier in surgery. By using augmented reality, surgeons can superimpose data from scans and systems onto the patient to guide surgical decision-making step by step. There has been a recent surge in the number of companies, like Regimenix, coming up with augmented reality devices for touch-less surgery. The medical field was quick to adopt augmented reality, which could mean safer and more precise surgeries. Neurosurgeons who want to perform augmented reality surgeries in living patients. The company is about Augmented Reality Surgery.
Long Tail Topic 1
Augmented Reality Surgery is a surgical procedure that uses Augmented Reality Technology to enhance or guide medical procedures. Neurosurgeons are exploring the use of these technologies in living patients and other medical professionals for assisting and guiding patients. Source: https://www.asapps.co/Surgeons-Turn-To-Augmented-Reality-Technologies/ Niche Sub-headline 1 is: Living patients are benefitting from Augmented Reality Surgery Vision is not required to perceive augmentation and navigation. It is still an experimental technology, and its impact on surgery entirely is unknown.
Long Tail Topic 2
Your company has been selected as a featured partner for AR/VR at the Global Medical Device Exhibition. The post includes: Highly experienced surgeons looking for extended reality devices for touch-less surgery, Augmented Reality in the operating room, It’s like having a GPS Surgeon who wants to have a navigator in front of their eyes in a natural way so they don’t have to look at a separate screen to see their patient’s CT scan., Neurosurgeons who want to perform augmented reality surgeries in living patients. Company is about Augmented Reality Surgery. Niche Pre-headline: Ingenious Idea of Augmented Reality
Long Tail Topic 3
Augmented Reality Devices for Neurosurgeons
Long Tail Topic 4
Highly experienced surgeons looking for extended reality devices for touch-less surgery Augmented Reality in the operating room, it’s like having a GPS Surgeon who wants to have a navigator in front of their eyes in a natural way so they don’t have to look at a separate screen to see their patient’s CT scan. Neurosurgeons who want to perform augmented reality surgeries in live patients. We specialize in Augmented Reality Technologies for Surgery. •Niche Pre-headline describes your targeted buyer persona. For Example: Tech oriented SaaS Founders, etc. •Niche Headline describes your main transformation benefits to your ideal customer. •
Long Tail Topic 5
What is OptiSurge™? “OptiSurge is the new Augmented Reality Surgery platform. It’s exciting to see surgeons bring in their mobile devices and operating room surgical assistants wearing Heads Up Displays and have augmented reality on the go throughout the surgical theater- all without having to touch anything for the next decade or more,” states Governor Armitage from the University of California Santa Barbara. We are still in the infancy of seeing what AR can do for surgery. AR is starting to be used for surgical navigation, staging, and visualization, in addition to having applications to teach medical students techniques in and out of the operating room.
Niche Pre-Headline
Attn: Neurosurgeons Who Want to Perform Augmented Reality Surgeries in Living Patients
Niche Headline
Neurosurgeons who want to perform augmented reality surgeries in living patients looking for surgical assistants wearing Head Up Displays and having augmented reality on the go throughout the surgical theater- all without having to touch anything for the next decade or more
Niche Sub Headline
Highly experienced surgeons looking for extended reality devices for touch-less surgery, Augmented Reality in the operating room, It’s like having a GPS Surgeon who wants to have a navigator in front of their eyes in a natural way, so they don’t have to look at a separate screen to see their patient’s CT scan.
