1. Grounded in the customer's own data
The best agentic AI reads from a knowledge graph built from the customer's own foundation documents — positioning, personas, case studies, interview transcripts. Generic agents answer from the public internet and invent facts; grounded agents cite source. If the platform cannot produce the grounding document for any answer, it is not ready for regulated use.
How we score on this
Brand Memory is built from foundation documents on day one. Every generation carries a document-level citation trail.