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Athena AI

A research assistant that already
knows your brand.

Athena answers from your knowledge graph, personas, market research, and voice rules. Ask about your market, your competitors, your content gaps — and get a structured scorecard grounded in what you've taught it, not the public internet.

Ask AthenaCompare plans
Athena chat returning a structured Brand Canvas scorecard with six dimension scores.
Athena · structured answers in one reply

How it works

How Athena stays grounded.

Three design choices separate Athena from a generic chatbot wrapped around a model.

  1. 01

    Ground

    Every answer cites your knowledge graph.

    Athena retrieves the relevant entities and relationships from your Brand Intelligence Map before it drafts a response. Every claim is backed by a source node in your graph.

  2. 02

    Reason

    Connects the dots across your brand.

    Athena doesn't just search your documents one at a time. It joins the dots between personas, pain points, differentiators, and content themes so answers reflect how your brand actually fits together.

  3. 03

    Respect

    Human-in-the-loop, always.

    Athena surfaces evidence and confidence scores alongside recommendations. You decide what to accept. AI augments human judgment here, it does not replace it.

Use cases

What content teams use Athena for.

Concrete jobs the research assistant handles every week.

Content strategist

Find the blind spot in your audience coverage

Ask Athena which personas your current content library under-serves, and it returns a ranked list with the evidence from your knowledge graph.

Brand lead

Audit a draft against your brand voice

Paste a draft. Athena evaluates it against your Voice & Tone document and your existing brand assets, explains what's off, and suggests a correction.

Marketing director

Brief a freelancer in minutes

Ask Athena to summarise the brand context for a specific channel and audience. Export the result as the brief — no manual rewrite needed.

Works with

Athena builds on the rest of Studio.

The more signal your knowledge graph has, the sharper Athena's answers get.

  • Brand Intelligence Map

    Athena reads from the same graph you see on the map. Every connection you add to the graph makes the next answer sharper.

  • Brand Canvas

    Invoke Athena directly inside a Canvas step to generate content that carries your brand context into every output.

  • Brand Trust Score

    Athena's outputs inherit the five-dimension BRAND score — brand fidelity, reasoning depth, audience alignment, novelty, deliverability.

  • Claude Sonnet 4.6 chat

    Brand Radar

    Available on the Brand Radar add-on. Frontier model access for longer, more nuanced research sessions.

  • Unlimited Strategic Predictions

    Strategy Engine

    Athena-generated predictions backed by link-prediction algorithms operating on your graph.

  • Evidence-Backed Recommendations

    Strategy Engine

    Every prediction surfaces its source entities plus a confidence score so your team can cross-check the reasoning.

Give Athena your brand documents and start asking.

The more context your graph carries, the more useful Athena becomes. Upload your foundation documents, then ask the first question.

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