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Moat · Visual brand compliance · CrawlQ Studio

SCORCH. Pixel-level visual brand audit for AI content.

Text governance scores prose. SCORCH scores pixels. Every AI-generated image and layout audited against your visual brand standards — color, typography, logo, composition, contrast — in seconds, per asset and per campaign.

The unclaimed category in AI content

Text-based AI content compliance is crowded. Voice governance, tone scoring, grounded retrieval — every serious platform has some version. Visual brand compliance for AI-generated content is a different story: the category is open.

Most AI content platforms treat the visual generator as a separate layer. They score the prompt, score the text, and publish the image untouched. When brand goes sideways on a campaign, the root cause is almost always the visuals — and there was no audit running on them.

SCORCH fills the gap. It runs Claude Opus visual reasoning over every generated image and layout, scoring against the brand's own visual standards. Color palette adherence, typography use, logo placement, composition, contrast, accessibility. Scored per asset. Scored per campaign. Flagged before publish.

What SCORCH audits

  • Color-palette adherence

    Every image is checked against the brand's approved color palette. Off-palette pixels are flagged by region — the audit tells you where, not just whether.

  • Typography compliance

    Brand fonts, weights, and type scale are checked. Generic system-font fallbacks that slipped through generation are surfaced before publish.

  • Logo placement and clearspace

    Logos that appear cropped, tinted, rotated, or too close to other elements are flagged. Clearspace rules run as a check, not as a guideline.

  • Composition and visual hierarchy

    Does the focal point match the message? SCORCH evaluates the visual hierarchy and highlights when the eye goes to the wrong thing.

  • Contrast and accessibility

    Text-on-background contrast is measured against WCAG AA/AAA. Legibility failures are caught at audit time, not when a user complains.

  • Cross-asset brand consistency

    Audit a full campaign's worth of assets in one pass. Outputs that drift from the series are flagged — brand coherence becomes measurable.

The visual companion to the BRAND Score

The BRAND Score covers text — Fidelity, Reasoning, Audience, Novelty, Deliverability. SCORCH covers pixels. Together they are the complete visual + verbal compliance layer for AI-generated content.

Operationally, SCORCH runs in the same Canvas workflow as the BRAND Score. An asset comes out of the generator, runs through SCORCH, runs through the BRAND Score on the accompanying text, and publishes only when both audits pass their thresholds. The audit trail records which model generated the asset, which SCORCH flags it hit or passed, and which BRAND Score it received on the text.

Pixel-level brand audit

SCORCH runs on every image, every time.

Included on all CrawlQ Studio paid plans. Campaign-level audits on every tier.

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Frequently asked questions

What is SCORCH?

SCORCH is CrawlQ Studio's pixel-level visual brand compliance audit. It scores AI-generated images and layouts against the brand's visual standards: color palette, typography, logo placement, composition, contrast, accessibility. The audit runs on Claude Opus visual reasoning.

How is SCORCH different from a human design review?

SCORCH runs in seconds, on every output, every time. It doesn't replace human design judgment for creative calls — it replaces the bottleneck of human design review for compliance calls. The creative director reviews the flagged assets; the compliant ones ship without waiting.

Does SCORCH work with images generated by other tools?

Yes — SCORCH audits any image regardless of which generator produced it. Midjourney, DALL-E, Adobe Firefly, in-house diffusion models. The audit compares the image against the brand's visual standards, not against the generator's claims.

Can SCORCH score a whole campaign at once?

Yes. SCORCH is built for campaign-level audits — upload 20-50 assets, get a scored report with per-asset flags and a cross-asset consistency score. This is the unit of work where visual brand compliance actually matters.

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